write for one.

don’t think about 1000s of people reading your post.

just think about one.

one person. one problem.
one moment where what you say helps.

maybe it’s a founder who’s tired of posting without results.
or your writer friend who’s slowly losing belief in their words.
or someone younger than you, just starting out.

you don’t need to address the internet.
you just need to speak to someone who’s been where you’ve been.

this is what makes writing easier.

you stop trying to sound smart.
you stop trying to cover everything.
you just try to be useful.

when I write like that, it feels different.
it feels lighter. it feels honest.

and weirdly, those are the posts that work the best.

not because they’re perfect.
but because they’re written with intent.

one reader.
one message.
one clear connection.

that’s all it takes sometimes.

—

thanks for reading.
reply if this helped.
see you next week.